Category: Digital Marketing

What You Need To Know About Recent ChatGPT and Gemini Features

OpenAI and Google made waves in the world of artificial intelligence this week. In a…

The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

Wouldn’t it be great if the content your brand invests so much time and resources…

3 Contextual Link-Building Strategies That Actually Work

  Quality content can get your web pages ranking higher in Google search results. But…

Time To Evolve Your Social Media Strategy for 2024

What the heck should you do with social media in marketing these days? Content and…

Tech Takes Over Marketing (But Not How You Think)

An old saying goes that marketers only worry about two things — the logo and…

Maximize Content Efficiency With These 7 Agile Practices

Content marketing teams rarely talk about efficiency. You frequently discuss quality, conversions, and brand alignment.…

How To Protect Your People and Brand

Your lack of social media guidelines could discourage employees from becoming brand advocates and even…

Why Your Content Won’t Surprise or Delight Unless You Expect More

We should rename generative AI. I suggest calling it “expressional AI.” The dictionary defines “generative”…

Oops, Google Did It Again — But You Still Need First-Party Data

In the immortal words of Britney Spears, “Oops, they did it again.” No, we’re not…

How To Write Faster With or Without an AI Assist

If only you could write faster … The deadline pressure would lessen. The work volume…