Pack a Bigger Punch Writing Character-Limited Descriptions and Posts
Consumers really like short-form content. Billions watch TikTok videos, YouTube Shorts, and Instagram Reels every…
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You Can Build a Better Racetrack Without Chasing SEO
Let’s talk about SEO. More than a month after a source gave thousands of pages…
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Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Marketers should stop using attribution models and return to a 1985–like measurement model if they…
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How Better Source Interviews Lead To More Engaging Content
Ask a question; get an answer. Ask the next question; get the next answer. Repeat…
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How To Take the All-Important Second Step in Your Content Strategy
I had two interesting discussions with marketing leaders recently. Both revolved around the same question:…
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What Should Agencies Do in a Flat-Growth Year?
How are things for marketing agencies? Not as great as last year, according to Ad…
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How To Build a Winning Content Plan for Social Media [Template]
Social media offers a volatile space for marketing. The rules of engagement vary across platforms,…
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Groundbreaking Autism Travel Series Rockets Myrtle Beach Tourism
Stuart Butler is a trained rocket scientist turned content marketing rock star. Though the career…
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Why Brand-Building Matters, Even When You Can’t Measure It
A long time ago (so long ago that Nickelback still had hits), my marketing leader…
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Did Cannes Lions Awards Just Say Content Beats Advertising?
We didn’t get to the south of France this week, but we’ve been talking about…
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