Cultivate Content Leadership | Content Marketing Institute
Regardless of your specific intention or word for 2024, you (like me) probably think about…
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Attention Metrics Hot for 2024
New year, new format: CMI’s weekly news series has evolved into What’s New – a…
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How Content Helped ServiceNow Grow From Startup to Global Brand
ServiceNow’s origin story reads like many other successful tech startups. They didn’t initially need thought…
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How to Start a Graphic Design Firm
Graphic Design Firm A creative and engaging graphic design firm can provide individuals and businesses…
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6 Ways to Elevate the Text-to-Audio Experience
Converting your text-based, long-form content into audio versions sounds like an easy – and smart…
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Forget Resolutions; What’s Your Word for 2024?
Happy New Year. Yup, it’s that time again. You open your favorite journaling book…
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’Twas the Night Before Break (2023 Edition)
Editor’s note: No ChatGPT was prompted to create this poem. Robert deserves all credit (or blame)…
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10 Content Marketing Articles Readers (Like You) Loved This Year
Content comes at you fast, to paraphrase that old ad campaign from Nationwide. So, you…
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7 Generative AI Prompts To Help Your Content Marketing Workflows
By Connie Smart and Alli Berry Synthetic voice and sound recording created by Everlit. This…
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How To Ditch the Rocks in Your Content Stocking
Before you dig into my last column of the year, I want to express my…
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Marketing in 2024: AI, Brand, and the End of Social Media?
As that song from Rent says, “525,600 minutes. How do you measure, measure a year?”…
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Human Marketing vs. AI + Humans: Who Won?
Imagine you receive this creative brief: You are a creative content marketer. Develop a marketing…
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New Study Reveals Clear Writing Tips for B2B Marketers
Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear…
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The Audience Relationship Mandate | Content Marketing Institute
I’ve been thinking about something that will impact marketing in 2024: Relationships. And I mean…
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The Rise in Retail Media Networks
As LL Cool J might say, “Don’t call it a comeback. It’s been here for…
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How This FORTUNE Brand Studio Exec Built a Content Business
From a young age, a kernel of creativity germinated inside Megan Gilbert’s brain. She loved…
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Key Trends in Content Marketing 2024: 67 Predictions
“Should we even bother with the annual content and marketing predictions piece,” CMI wondered. “AI…
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Before You Start an AI Strategy, Make the Case To Stop
Helping clients get ready to integrate generative AI, I’ve noticed something interesting. After walking through…
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OpenAI’s Drama Should Teach Marketers These 2 Lessons
A week or so ago, the extraordinary drama happening at OpenAI filled news feeds. No…
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How To Turn ‘Meh’ Ideas Into Marvelous Content
This post was co-written by Monica Norton. A not-so-inspiring idea somehow finds its way onto…
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Content Marketing Video & Visual Storytelling Survey 2023 [New Research]
In an AI-driven world, human connections matter more than ever. Video’s ability to tell stories…
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Content Marketing Statistics To Help You Succeed
You might ponder your current role and future career moves. You may wonder how AI…
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The Business Case for Strategic Content in 2024
2024 arrives in one month, bringing the chaotic second half of 2023 to a close.…
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Volvo Penta Making Waves With Content
How do you grab a new audience in an established market? Do the opposite of…
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Treat Your Marketing Database as an Audience? That’s a Mistake
Modern marketing’s evolution leads to what you classically understand as “content marketing.” A main theme…
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The Career-Guiding Question McKinsey’s Publishing Leader Always Asks
Raju Narisetti wasn’t confident about how he would fare when he agreed to lead…
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7 Content Examples Worth Savoring on Thanksgiving
As a content marketer, you’re regularly asked to give more to benefit your brand. But…
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Is OpenAI’s Custom GPT the Next Frontier?
Are you confused about what you should do with generative AI? Well, the news from…
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3 Questions About AI in Content: What? So What? Now What?
In the United States, Thanksgiving will give us the needed break to take a collective…
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Ultimate Reading List for Marketers: 47+ Book Recommendations
Every year, the Content Marketing Institute community shares what they’re reading – which books inspire…
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