How This FORTUNE Brand Studio Exec Built a Content Business
From a young age, a kernel of creativity germinated inside Megan Gilbert’s brain. She loved…
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Key Trends in Content Marketing 2024: 67 Predictions
“Should we even bother with the annual content and marketing predictions piece,” CMI wondered. “AI…
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Before You Start an AI Strategy, Make the Case To Stop
Helping clients get ready to integrate generative AI, I’ve noticed something interesting. After walking through…
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OpenAI’s Drama Should Teach Marketers These 2 Lessons
A week or so ago, the extraordinary drama happening at OpenAI filled news feeds. No…
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How To Turn ‘Meh’ Ideas Into Marvelous Content
This post was co-written by Monica Norton. A not-so-inspiring idea somehow finds its way onto…
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Content Marketing Video & Visual Storytelling Survey 2023 [New Research]
In an AI-driven world, human connections matter more than ever. Video’s ability to tell stories…
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Content Marketing Statistics To Help You Succeed
You might ponder your current role and future career moves. You may wonder how AI…
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The Business Case for Strategic Content in 2024
2024 arrives in one month, bringing the chaotic second half of 2023 to a close.…
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Volvo Penta Making Waves With Content
How do you grab a new audience in an established market? Do the opposite of…
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Treat Your Marketing Database as an Audience? That’s a Mistake
Modern marketing’s evolution leads to what you classically understand as “content marketing.” A main theme…
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